The importance of a good story

You look direct to the eyes of this kind lady who is ready to hear your 5min pitch. You are in the middle of the bus surround by people. Her name is Bertha, she is 67 years old. 

You take a big breath and starts pitching your movie idea… 

If she ask in the middle of your story.. there is something wrong. It could be story itself or your story-telling. If she waits till the end without saying a word and her eyes show excitement. You are in a good path!